Senior UX DesignerEnterprise & B2B Systems

Designing complex systems into clear, elegant experiences

I design enterprise products end to end — from discovery and workflow logic to production-ready interfaces, design systems, and research-informed decisions that help teams ship with greater clarity and confidence.

11+

Enterprise products across procurement, LMS, CRM, and event operations.

6

Products shipped to production within 24 months at Marcus Evans Group.

1

Company design system built and governed across components, interaction rules, and handoff standards.

End-to-end

From discovery and workflow logic to high-fidelity delivery and stakeholder alignment.

Featured work

Strategy, systems, and craft.

MEConnects governed marketplace case study preview.

Senior UX Designer · 2025

B2B SaaS Procurement Platform

Digitised a 40-year-old high-touch event model into a governed B2B SaaS ecosystem, enabling scalable, year-round commercial engagement without sacrificing relationship integrity

B2B SaaSProduct StrategyEnd-to-End UX/UISystem Logic & ArchitectureDigital Transformation
Online Delegate Registration case study preview.

Lead UX Designer · 2025

Online Delegate Registration

Architected a configurable event governance engine that shifted accountability from manual coordination to enforceable system logic, enabling the business to scale from 100 to 300 annual events.

Enterprise InfrastructureMulti-Role Experience DesignDashboard & Analytics DesignProcess Automation
Anchor Figma plugin case study preview.

Product Designer · 2026

Figma Plugin / Design Systems Governance

Built the operating model for a design-native governance product that reduces drift, supports legacy adoption, and creates stronger handoff conditions before AI enters the workflow.

Design SystemsFigma PluginGovernance InfrastructureProduct Strategy

About me

I bring clarity to complex product systems.

My work sits at the intersection of systems thinking, research, and high-fidelity execution. I care about governance, task flow, and interaction clarity as much as visual craft — designing products that feel coherent, deliberate, and dependable at every level.

Design Philosophy

I design enterprise products to feel governed, legible, and low-friction — even when the systems behind them are complex. My approach combines research, structure, and interface thinking to turn ambiguity into experiences that hold up in real operational contexts.

Research Methodology

My process starts with stakeholder discovery, user research, and journey mapping, then moves into flows, edge cases, and high-fidelity prototyping. I try to resolve lifecycle logic, roles, and permissions early so the interface reflects real system behaviour instead of masking gaps underneath.

Toolstack

I work primarily in Figma, FigJam, Miro, Jira, Confluence, and Notion. Most often, I rely on prototyping, research synthesis, and structured handoff to help teams move complex ideas into something clear, aligned, and ready to ship.

Resume

Recruiter-ready background & verifiable trajectory

Structured for seamless ATS parsing and recruiter screening — detailing 5+ years of systems architecture, UX leadership, and shipped enterprise B2B platforms.

ATS-Friendly · Text-FirstPDF Document

Ashok Biwal — Senior UX Designer

Clean, semantic formatting optimized for Applicant Tracking Systems and hiring teams. Covers enterprise product delivery, design systems governance, workflow mapping, and business impact across 11+ products.

5+ Years ExperienceEnterprise B2B SaaSDesign Systems GovernanceZero-Parsing Blockers
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